brief & background
Life is all about adapting to seemingly dreadful circumstances in a handsome fashion. So, in times we have to eat 100% of our burgers & fries at home, we might as well be doing it the advanced way. And in that case, the ‘advanced way’ has to do with introducing a new kind of utility apparel.
And who else to make this game changing move if not Skapto? The honest burger brand that brought you ‘4:30’, ‘Air-dropping fries’ and ‘Ceco’.
Being the urban trailblazer it is, the time was ripe for Skapto to introduce its groundbreaking clothing…
brief & background
Usually it is brands who reach out to influencers for promoting their products. But every rule has its exception. Such is the story of Tino the Tiger.
What happens when a famous gaming celebrity asks your rascal of a brand to promote him and you give him the seen treatment for a few weeks, but in the meantime his fans have raided the comments below every new post of yours?
Well, you promote the man. Needless to say, you also seize the moment and boost your brand identity in the process.
the build-up
Tino, an internet gaming…
It is no secret that perfume brands across the board love to promise the art of seduction as readily available to their potential buyers.
Whereas in some cases the seduction ends up as a mere infatuation for both sides, in others the seducer and the seduced go on to embark into a relationship.
In the second instance, that initial act of seduction is remembered as the spark that ignited it all and it fuels the relationship for some time to come.
Insight & Idea
But what happens after that initial spark of attraction ‘expires’? That’s easy. We simply remind ourselves…
Brief & Background
The Bulgarian market is literally flooded (pun never intended) with spring water brands. The general trend is for every single one of them to represent the place where it’s been sourced from.
Our client — Velingrad spring water — was no exception to that rule and yet it was. Sourced from the heart of the magical Rhodope mountains, it certainly does not get any purer than that.
The task at hand here was how to properly bring the purity of nature closer to the people while differentiating from the rest in the process?
Insight & Idea
Brief
The past year clearly sucked for the most part but it had its divine perks as well. For example, April 2020 was a month-long 4:20.
Our burger buddies — Skapto — agreed that a month-long 4:20 was a big deal indeed.
Insight + Idea
There are two essential things you should know about the 4:20 ritual:
Number one — the post-appetite is basically inextinguishable.
Number two — any crazy combo goes.
And both of these become obvious not long after 4:20. If at 4:19 there were frowns, at 4:21 there were smiles. …
Brief
We were contacted to take over all communication efforts for Tiger Energy Drink. At the time it was a brand on the cusp of existence. A tough task that required something drastically different to be brought to the table of Bulgarian digital advertising.
Idea
We started from a very simple insight that energy drinks and gaming go hand in hand. But the folks that are deeply immersed in that culture tend to ignore lame marketing techniques.
So we had to be new and brave and very often that means stupid. An approach that can be characterized as dumbass genius…
Brief
Domestic violence is the terrifying reality of over a quarter of Bulgarian women. In times when people spend more and more time at home, Avon Bulgaria was looking to make a difference.
We got the task to shine a light on this contemporary problem.
Idea
It all started with a behavioural insight — in most cases victims of physical and/or psychological abuse do not have a solid social circle they can trust and count on.
Many turn to Google and what we did is guide them to professional support.
Execution
We’ve created ads based on keywords and questions like:
…
Brief & Background
In an attempt to alleviate the negative financial effects from the pandemic, a prominent Bulgarian television provided free ad slots. The purpose — help local brands maintain at least a portion of their sales and bring awareness in such peculiar times.
And one of our more exciting burger-making clients — Skapto — was also granted several TV spots.
They took this opportunity to simply say ‘Thank you’ to their loyal audience.
Insight & Idea
It is no secret that burger lovers are as loyal as it gets. …
Brief
Ebag — a Bulgarian online supermarket has been growing in times when people avoid queues and being stuck in traffic on their way to a physical store.
We had the task to build on their reputation with a platform and launch campaign about farmer products.
Idea
We looked at something everyone enjoys from shopping — the big pile of groceries on the kitchen table. You feel happy, the fridge feels happy. Ebag delivers the best out of shopping.
We matched this insight with some hard working people who are actually responsible for tasty stuff that are on display at…
Brief
Pirinsko was about to launch its new product Pirinsko ICE, a beer, filtered below the point of freezing — at -1 degrees. Our goal was to highlight its icy freshness in a digital environment.
Idea
We thought there is no better way to illustrate the crisp freshness of an ice cold beer than superimposing it on the warmest day of summer. That’s why we created icy-hot banners.
Execution
We used data from Bulgaria’s top weather-forecasting websites to integrate their real-time temperature forecast into dynamic banners. …
proof.
proof. is a creative agency based in Sofia, Bulgaria. Young, striving and digitally-driven.
