setting

this July was election season in Bulgaria. and it was a big one. Bulgarian history was to be forged with ballots this 11.07, which is why voter turnout was more important than ever.

problem

many people have found their reasons to stay on the fence of voting. young people especially, have developed an apathy to forfeiting their vote in elections.

insight

not choosing is also a choice — the choice to let someone else choose for you.

idea

we used Skapto’s main medium — the burger — to remind people of what it feels like to choose not choosing…

proof.

proof. is a creative agency based in Sofia, Bulgaria. Young, striving and digitally-driven.

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