Jun 6, 2022telling the story of storytellersbrief craft a hyper-relevant brand identity for an academic application consultancy from the ground up. strategy there are more than 17 million students in europe whose stories and achievements grant them the prize of college admission. we figured that they are a lot like intellectual athletes, competing for spots. that…Branding3 min readBranding3 min read
Mar 23, 2022making life better 20 minutes at a timebrief in april of 2021, Lidl Bulgaria conducted research that showed the average shopping time in their stores was just under 20 minutes — quite low compared to other supermarkets in the sector, and a great benefit for shoppers. insight the time you save isn’t necessarily life-changing, but it is…Advertising2 min readAdvertising2 min read
Jan 17, 2022all is fair in Klear and Fairtownsetting Klear is a Bulgarian peer-to-peer financing platform that wants to position itself as the fairplayer in fin-tech services. it’s peer to peer system empowers people to give and take out loans between themselves. …Advertising2 min readAdvertising2 min read
Jan 17, 2022what’s beautiful to us is terrifying to themidea fireworks are a new year’s tradition which is beautiful to us, but terrifying to pets, as well as feral and wild animals, causing them to react in panic, sometimes getting injured, lost, or worse. we wanted to bring focus to a problem many remain ignorant to. this becomes a…Campaign3 min readCampaign3 min read
Dec 20, 2021welcome to the burger-munching junglebrand Skapto is a small burger chain in Sofia, Bulgaria, known for creative tastiness. insight when it comes to devouring a burger, everyone has their own strategy — bare-handed, with a knife and fork, upside down… idea being face to bun with a mouthwatering burger always brings your inner beast…1 min read1 min read
Dec 3, 2021tiger spinning the “big tigro-wheel of lucky things and whatnot”brief tiger is an energy drink for people who’s gaming setup and internet connection is an extension of themselves. since our target stays largely at home and in front of a screen, we needed to find a way to get them out in the stores, buying tiger. idea how do…Advertising2 min readAdvertising2 min read
Oct 27, 2021how somersby made cocktail historythe brief Somersby is a cider brand known for its carefree attitude and love for all things the world has dubbed “strange”. with spring bringing the start of Somersby season, and 2021 bringing another wave of covid, we needed to find an exciting way to keep the party going at…3 min read3 min read
Oct 21, 2021our grand Bulgarian rendez-vousbrief France is more than a country — it’s a cultural phenomenon. And the French Institute in Sofia is the institution that’s helping it spread across Bulgaria. 30 years after its creation, the Institute’s gearing up to celebrate its long and successful life. …2 min read2 min read
Sep 29, 2021campaigning for proper grammarsetting Ezikovi Spravki (Езикови Справки; Grammar Checks) is a public organization of experts existing with the goal of preserving competency in Bulgarian grammar. one of the ways they do that is by editing and correcting any text, google doc or presentation sent to them in the name of the cause…Advertising2 min readAdvertising2 min read
Aug 4, 2021a tall can of clicks, button mashing, tigers and energy drinksbrief with a brand that posts cat memes and targets anyone with an RGB keyboard you don’t really need a brief to start developing an esports tournament. …Advertising2 min readAdvertising2 min read
