setting
this July was election season in Bulgaria. and it was a big one. Bulgarian history was to be forged with ballots this 11.07, which is why voter turnout was more important than ever.
problem
many people have found their reasons to stay on the fence of voting. young people especially, have developed an apathy to forfeiting their vote in elections.
insight
not choosing is also a choice — the choice to let someone else choose for you.
idea
we used Skapto’s main medium — the burger — to remind people of what it feels like to choose not choosing…
brief
According to a recent research by Bluepoint, over 50% of job applicants still encounter some sort of prejudice during an interview.
Moreover, people who experience that first-hand often get low-key disheartened and refuse to even consider applying for certain jobs.
Telus International is trying to change that. For them, both inclusion and diversity are values of paramount importance. A point that Telus wanted to make clear to all its potential employees.
insight + idea
Welcome to 2021. These are times in which your IG profile and handle tells basically everything about you that is to be told.
So, we…
brief
In a year of food deliveries our burger-making pals at Skapto wanted to show some lovin’ to the portion of their customers waiting on a boxed tower of tastiness home alone with a case of the munchies. A treat for 4:20 was due.
insight + idea
The 4:20 ritual really starts at 4:19, with a sea of clippers lighting up at once.
By 4:20 you’re ordering food on your phone, to find out your Skaptoburger will arrive in 30–40 minutes.
Years in munchie-time.
The clock seems to be moving a lot slower, if not even backwards.
4:20 starts looking…
Brief & Background
Consider the following. You are a beer brand that happens to carry the name of a local mountain known for its extra fresh air and glacial lakes. You are basically an ambassador of The Great Outdoors.
And you are about to launch your new beer for the summer — one that was cooled down to -1 C during filtration for an icy, refreshing crisp taste.
Yup. You are expected to keep it cool for the launch of your new summer brew. …
brief & background
Aroma — a cosmetic brand from Bulgaria — wanted to start a conversation about an issue that is as widespread as it is stigmatized. Yes, we are talking about acne.
Approaching such a sensitive topic in a tasteful manner can be a tricky task. But fortunately, we happily take on challenges.
insight
So, what exactly is the conundrum when it comes to teen acne? It is that everyone has it and yet nobody talks about it.
In turn, that can lead to lasting psychological damage. …
brief & background
Life is all about adapting to seemingly dreadful circumstances in a handsome fashion. So, in times we have to eat 100% of our burgers & fries at home, we might as well be doing it the advanced way. And in that case, the ‘advanced way’ has to do with introducing a new kind of utility apparel.
And who else to make this game changing move if not Skapto? The honest burger brand that brought you ‘4:30’, ‘Air-dropping fries’ and ‘Ceco’.
Being the urban trailblazer it is, the time was ripe for Skapto to introduce its groundbreaking clothing…
brief & background
Usually it is brands who reach out to influencers for promoting their products. But every rule has its exception. Such is the story of Tino the Tiger.
What happens when a famous gaming celebrity asks your rascal of a brand to promote him and you give him the seen treatment for a few weeks, but in the meantime his fans have raided the comments below every new post of yours?
Well, you promote the man. Needless to say, you also seize the moment and boost your brand identity in the process.
the build-up
Tino, an internet gaming…
It is no secret that perfume brands across the board love to promise the art of seduction as readily available to their potential buyers.
Whereas in some cases the seduction ends up as a mere infatuation for both sides, in others the seducer and the seduced go on to embark into a relationship.
In the second instance, that initial act of seduction is remembered as the spark that ignited it all and it fuels the relationship for some time to come.
Insight & Idea
But what happens after that initial spark of attraction ‘expires’? That’s easy. We simply remind ourselves…
Brief & Background
The Bulgarian market is literally flooded (pun never intended) with spring water brands. The general trend is for every single one of them to represent the place where it’s been sourced from.
Our client — Velingrad spring water — was no exception to that rule and yet it was. Sourced from the heart of the magical Rhodope mountains, it certainly does not get any purer than that.
The task at hand here was how to properly bring the purity of nature closer to the people while differentiating from the rest in the process?
Insight & Idea
Brief
The past year clearly sucked for the most part but it had its divine perks as well. For example, April 2020 was a month-long 4:20.
Our burger buddies — Skapto — agreed that a month-long 4:20 was a big deal indeed.
Insight + Idea
There are two essential things you should know about the 4:20 ritual:
Number one — the post-appetite is basically inextinguishable.
Number two — any crazy combo goes.
And both of these become obvious not long after 4:20. If at 4:19 there were frowns, at 4:21 there were smiles. …
proof.
proof. is a creative agency based in Sofia, Bulgaria. Young, striving and digitally-driven.
