setting
Ezikovi Spravki (Езикови Справки; Grammar Checks) is a public organization of experts existing with the goal of preserving competency in Bulgarian grammar. one of the ways they do that is by editing and correcting any text, google doc or presentation sent to them in the name of the cause. it was this nobility that quickly made them our copywriters’ closest pen-pals.
problem
experience has shown us that our close relationship with Ezikovi Spravki has been overwhelmingly beneficial, but strangely not many other Bulgarian creative agencies know or make use of their services.
idea & execution
we ourselves are partial to the cause for good grammar, which is why we decided that their organization and goal needed a bigger stage. in fact the biggest stage in the Bulgarian advertising industry — FARA 2021 an annual award festival in celebration of creative and strategic excellence in brand communications.
our agency sent 26 entries to the FARA 2021 festival and right next to our copywriters, we credited Ezikovi Spravki’s fb page as the teammates that they were. on every. single. entry.
for each entry Ezikovi Spravki alongside our team got a spot in the digital, print and all other communication channels of the festival, all of which are consumed by the perfect target for their services — advertisers.
results
over 1000 people reached with a media budget of 0 BGN
creative director: angel iskrev
account director: juliana tsvetkova
copywriter: fb.com/ezikovi.spravki
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