Brief
Ebag — a Bulgarian online supermarket has been growing in times when people avoid queues and being stuck in traffic on their way to a physical store.
We had the task to build on their reputation with a platform and launch campaign about farmer products.
Idea
We looked at something everyone enjoys from shopping — the big pile of groceries on the kitchen table. You feel happy, the fridge feels happy. Ebag delivers the best out of shopping.
We matched this insight with some hard working people who are actually responsible for tasty stuff that are on display at Ebag.
Execution
We decided to show it how it is and picked three farms where we filmed the process. Taking care of plants from the ground to steering herds over green meadows and feeding freely roaming hens. Well… farm people are hard working and busy so the result is more action than talking as you can see:
We also recorded radio spots that are like nothing else on the air — an acoustic trip to a Bulgarian farm.
Results
The campaign got significant attention from locals as many commented how it is too good to be true.
It turns out that sounds from Bulgarian farms are quite the spectacle abroad as well. They were included on Ads of the World, check for yourself by clicking — here.
Now you can take a good look at our projects in their whole visual beauty — here.
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creative director: angel iskrev
copywriter: matthew stoyanov
junior copywriter: petko kolarov
head of art: emanuela belovarski
art director: mila lozanova
graphic designer: boyana aleksieva
head of strategy: nikolay dievski
strategist: kris stefanov
client service director: sava ahmakov
account director: juliana tsvetkova
producer: handplayed.
director: kamen kolarov
photography: whaleworx.studio
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