‘If it has your name on it, then it must be yours’: Skapto’s gratitude initiative.

Brief & Background

In an attempt to alleviate the negative financial effects from the pandemic, a prominent Bulgarian television provided free ad slots. The purpose — help local brands maintain at least a portion of their sales and bring awareness in such peculiar times.

And one of our more exciting burger-making clients — Skapto — was also granted several TV spots.

They took this opportunity to simply say ‘Thank you’ to their loyal audience.

Insight & Idea

It is no secret that burger lovers are as loyal as it gets. They know which their preferred burger place is and they stick to it.

And when they go there, they love every second of it. Nobody judges you for what you eat or the way you eat it. You are happy and loose.

It feels like home.

And you know you’re home when it literally says your name on the things you interact with there — the coffee cup, the chair, the special cake plate.

Execution

So, we helped Skapto express their genuine gratitude by dedicating items in their restaurants to few of their most loyal customers.

In this series of 4, we showed how the smiley Skapto people would be when they return home.

Static shots. Bright background colours. Nothing short of cute.

Results

Paradoxically, it is in times such as the pandemic when we remind ourselves of what the truly valuable stuff in life is.

Skapto was aware of all that. There’s nothing to be ashamed of or to be mad about any business struggles, when the entire planet is clearly going through a phase.

But in the meantime, might as well seize the opportunity and exhibit supreme gratitude and appreciation to the ones who made you who you are.

What’s better to do anyway?

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creative director: аngel iskrev
copywriter: аngel iskrev
head of strategy: Nikolay Dievski
directors: Angel Ivanov & Vladimir Gerasimov
producer: handplayed

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