Brief
In the spring context of a global pandemic, a social and health crisis has also blocked the economy. The Bulgarian e-commerce platform called CloudCard was looking to make a difference. Our goal was to identify the most meaningful way we could provide support to people hurt most in these dire times.
Idea
We looked at what we can offer — online stores. We also looked at businesses in Bulgaria hurt the most by the quarantine taking place at that time. It was businesses that had little online presence. We came up with a whole new business model where one could start a business for free. The aim was to show people it is not so difficult to build their stores again — online.
Execution
We picked three physical stores that closed on March 13th. The products of the first craft beer bar in Sofia — Kanaal, of Art.E store for handmade porcelain and the art of the visual artist — Mila Lozanova, went online in a matter of 3 days. We provided a team of dedicated people to help anyone in need through building an online store from scratch. In this way, we made it clear it is not so difficult to get online.
Results
In just 30 days more than 500 hundred stores opened online with the help of CloudCart. Our message reached 1 976 433 people in a country with a population of 7 million. And most importantly over 6000 workers kept their jobs as they managed to get through the hardships.
p.s.
awards from festivals in new york or seoul can’t match the feeling that we helped people in dire need.
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creative director: angel iskrev
junior copywriter: petko kolarov
web designer: radoslav paneev
client service director: sava ahmakov
account director: juliana tsvetkova
strategist: kris stefanov
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