It is no secret that perfume brands across the board love to promise the art of seduction as readily available to their potential buyers.
Whereas in some cases the seduction ends up as a mere infatuation for both sides, in others the seducer and the seduced go on to embark into a relationship.
In the second instance, that initial act of seduction is remembered as the spark that ignited it all and it fuels the relationship for some time to come.
Insight & Idea
But what happens after that initial spark of attraction ‘expires’? That’s easy. We simply remind ourselves of what it felt like, and it is in that very moment that we rediscover the feeling anew.
This is exactly what we did for Avon and the launch of their ‘Attraction’ fragrances in Bulgaria.
We asked three now-mature couples to go over their chats from once upon a time, when they were just starting.
Execution
The couples’ immediate and unstaged reactions to their early texts were documented in a short video.
And although the reactions were different in each case, all of them were nothing short of adorable.
Sometimes, it is amazing how little it takes.
Results
The video was distributed on Facebook, Instagram and YouTube and generated a total of 134 000 impressions and over 30 000 social media engagements.
creative director: аngel iskrev
junior copywriter: asya maradzhiyska
junior copywriter: valentina dencheva
graphic designer: boyana alexieva
junior graphic designer: filip shopov
account director: sanya stefanova
account executive: rositsa boeva
producer: pudding
director: angel iskrev
