preventing the time-stopping munchies with highmurgency burger response on 4:20

brief

In a year of food deliveries our burger-making pals at Skapto wanted to show some lovin’ to the portion of their customers waiting on a boxed tower of tastiness home alone with a case of the munchies. A treat for 4:20 was due.

insight + idea

The 4:20 ritual really starts at 4:19, with a sea of clippers lighting up at once.

By 4:20 you’re ordering food on your phone, to find out your Skaptoburger will arrive in 30–40 minutes.

Years in munchie-time.

The clock seems to be moving a lot slower, if not even backwards.

4:20 starts looking a lot like 4:19.

And 4:19 looks like it really isn’t going anywhere.

4:19

4:199

4:1999

4:1(999)

Might as well just eat last night’s pasta.

Skapto wouldn’t let this happen to .

Which is why on the 20th of April, it recognized its hungriest patrons as the emergency case of the food delivery business that they are.

execution

“Highway Delivery” at your service.

On the day of 4:20 Skapto offered an entirely separate delivery chain for its munchified customers.

The hungriest people only had to have ordered the appropriately named 4:1(999) burger from the online menu and their order would be set on the express delivery route for highmergencies. They literally received the green light.

And of course the burger itself was an oreo-buffed, beef-filled, saucy-succulent, munchie-satisfying marvel, perfect for those with some bloodshot in their eyes.

results

On the day of 4:20, Skapto registered a 30% increase in overall deliveries (which means sales too) and over 100 burgers sold.

A highly appreciated gesture that Skapto gladly gave.

creative director: angel iskrev
creative lead: kaloyan antonov
head of strategy: presian kirilov
junior strategist: ekaterina mutafchieva
junior copywriter: boyan zlatarski
junior graphic designer: filip shopov
account manager: lyubomir kashilski
chief moral booster director: cherry the doggo