Skapto Burgers are a small burger chain in Sofia, Bulgaria. Their food is home-made and their ingredients are all natural. Which means they aren’t very cheap. A handful of people have called the brand out for the price tag and when we saw the opportunity to have a laugh about it, we took it instantly.
Idea
When we first heard the news that the Duct-taped banana from artist Maurizio Cattelan was selling for $120 000, we knew we had to get involved — and quickly too.
Execution
We took the cheapest burger at Skapto — Back to Basics — and duct-taped it to a wall. Accompanied by a simple message made to stick — “Stick to burgers”. We also wrote “don’t go bananas.”, but people wouldn’t listen…
Results
Over 120 000 impressions.
The post received over 1.5k likes and over 200 shares. What a ride. We went back to basics and got a hundred or so lovely comments, a business opportunity and 10.3% ER.
The post even reached one of Bulgaria’s top economy magazines “Kapital” for their weekly ad bulletin.
Not bad for a single Facebook post, right?
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creative director: angel iskrev
creative lead & copywriter: alexander artakov
graphic designer: martina misheva
client service director: sava ahmakov
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