Brief
The past year clearly sucked for the most part but it had its divine perks as well. For example, April 2020 was a month-long 4:20.
Our burger buddies — Skapto — agreed that a month-long 4:20 was a big deal indeed.
Insight + Idea
There are two essential things you should know about the 4:20 ritual:
Number one — the post-appetite is basically inextinguishable.
Number two — any crazy combo goes.
And both of these become obvious not long after 4:20. If at 4:19 there were frowns, at 4:21 there were smiles. And at 4:30, there they are — the munchies.
Which is why Skapto’s burger of the month for April was named accordingly.
Execution
Meet 4:30. Beef, melted cheddar, bacon, grilled banana and peanut butter.
Along the option for adding an extra patty to the mix. An extra on top of the maximum of 3, that is. So yeap — make that four for 4:30.
Meet 4:30. At 4:30.
Results
In the month of 4:30, Skapto registered an increase of 25% in deliveries (therefore, sales too) than the previous month.
Given the pandemic and the associated more general wane in sales, this was a small victory that Skapto gladly took.
Call them what you want but don’t call them when you’re sober.
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creative director: angel iskrev
head of strategy: nikolay dievski
junior copywriter: angel iskrev
graphic designer: radoslav panev
account executive: angel iskrev
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