brand
Skapto is a small burger chain in Sofia, Bulgaria, known for creative tastiness.
insight
when it comes to devouring a burger, everyone has their own strategy — bare-handed, with a knife and fork, upside down…
idea
being face to bun with a mouthwatering burger always brings your inner beast out. the resemblance to a feeding animal is so striking, in fact, that we were able to find perfect analogues to our burger-eating strategies within the animal kingdom.
execution
introducing the way we eat.
we teamed up with one Skapto BFF and influencer @zaxxova to create a TikTok collection, documenting the primal tactics that come into play when faced with a burger. naturally, we dug through a jungle of iconic NatGeo Wild shows to find the pieces of voice-over that corresponded to ways of munching on a burger and used them as our TikTok sounds as our influencer recreated them on camera with a Skapto burger.
results
over 35k views per video.
and a 16% increase in burger sales for the duration of how 2 eat.
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client side: nikolay dievski
creative director: angel iskrev
copywriter: tsvetoslav tsonev
junior copywriter: boyan zlatarski
accont manager: lyubomir kashilski
